After Decades, someone in McDonald's woke up...
Updated: Mar 10
In 1954 Ray Kroc entered a small restaurant in San Bernardino, CA.
The restaurant owners were two brothers, the McDonald brothers. This restaurant struck a glimpse of genius in Ray's head and since then McDonald's grew to be one of the biggest brands in the world!
The brand was the same for decades. McDonalds was the same pretty much since day one, all around the concept of fast food for less to the whole family.
McDonald's was never cool. But time has changed. Things have changed dramatically since the 50's and now someone woke up and decided it's time for a change!
In the video below I talk about the smart, sharp and very successful marketing shift of the brand. Chicken sandwich was never news. until now.
In two days, on February 24, the brand will launch a new chicken sandwich and hundred of thousand of teens can't wait!
Click below to watch and learn the three principles you, as a business owner, can learn from this huge move by McDonald's